« The Singularity and being a geek | Main | The increasingly tight limits of propriety for bloggers »

Prometeus: In the media revolution, experience is the new reality

Ross Dawson, June 22, 2007 5:39 PM US PT

David Casaleggio, a media and network consultant based in Milan, let me know about an extremely interesting short video he’s created on the future of media. He has created versions in English, as below, and also subtitled in Japanese and Spanish (recognizing the global nature of media markets).

A few highlights in the second half of the clip:
In 2020 Lawrence Lessig becomes the US Secretary of Justice and declares copyright illegal.
Devices that replicate the senses are available, and reality is replicated in Second Life. Everyone has an Agav (Agent Avatar) that finds information, people and places in virtual worlds.
In 2022 Google launches Prometeus, the Agav standard interface.
In 2027 SecondLife becomes Spirit, where people share their experiences and feelings. Memory selling becomes normal trading.
In 2050 virtual life is the biggest market on the planet and Prometeus finances space missions to find new markets.
In conclusion: “Experience is the new reality”.

A nice thought-starter on where we might be heading…

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.