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Launch of Future of Media: Strategy Tools framework

The third key framework from Future of Media Report 2008 (after Future of the Media Lifecycle and 7 Driving Forces Shaping Media) is the Future of Media: Strategy Tools framework.

This lays out three of the most valuable tools for building strategy in the media and adjacent industries. The high-level overviews are intended to provide some useful introductions to relevant strategy tools for those engaged in the front-line of creating and implementing strategies in an extraordinarily dynamic environment.

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Flow Economy Framework

The central framework used here is the Flow Economy framework that I first described in Chapter 7 of Living Networks (free download of chapter 7 here).

The chart gives an overview of the process of using the Flow Economy framework for media strategy, illustrated by brief examples of the strategies adopted by Apple, BSkyB, and NTT DoCoMo.

Scenario Planning for Media

A high-level example of the scenario planning process is described as applied to media, together with a scenario framework that is particularly relevant in the current environment.

Game Theory: Strategies for Openness

Traditional approaches to strategy are having to change as the industry landscape moves at a rapid pace to openness. One of the most powerful tools available to address these issues is game theory.

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

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About the Blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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