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When I was a child I dreamed of creating an immersive experience of light and images. I put a chair in a cupboard in which I intended to put up lights around me that would create an experience of being in a magical world. Unfortunately the technology I had available wasn’t up to the job.

Today we are able to control and shape our environment as never before. What is proving to be one of the most useful technologies is 3D animations projected onto external spaces. Buildings are the largest canvases on which artists can paint.

While I’ve seen a number of fantastic building projections over the years, 3D animation combined with mapping onto architectural forms is taking the art of bringing buildings to life to new levels. Prime practitioners of this art are the Dutch digital design firm NuFormer. The videos below show some of what they are capable of.

The first video shows how the contours of buildings are used to great effect in generating 3D animations. The second video shows how a large white wall can be used effectively to create 3D effects, in this case for a public show sponsored by Volvo. Well worth a look!

Projection on Buildings from NuFormer Digital Media on Vimeo.

Frankfurt – There Is More To Life Than A Volvo from NuFormer Digital Media on Vimeo.

(Hattip to Bill Daul and dvice)

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

  • http://twitter.com/timekord martin king

    Thanks for this post and the two awesome vids.
    With 3D building projection, Augmented reality and websquared sensory enhancements and instrumentation our urban environments could become quite immersive.
    Welcome to the sensorama

  • Natascha

    Check out NuFormer’s latest projection during the climate summit in Copenhagen –> http://www.vimeo.com/8115327

  • indrajith i

    iphone 5: thanks….i think there is a nice scope for this in future…..

  • Why Optimize

    Wow that is freaky! A firm came to us last week and offered to create a 3d commercial for our site, Jailbreak iPhone, but we had to pass on it. 

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  • http://www.jailbreak-my-iphone.com/ Kemble Adams

    The first anaglyph film was created in 1915. Though the first theatrical reports were done with this program.

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About the Blog author

Ross Dawson Photo

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is primarily based in Sydney with a secondary base in San Francisco.

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