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Keynote on Web 2.0 in the enterprise at IBM Collective Intelligence

Ross Dawson, February 24, 2010 8:09 PM US PT

IBM's annual Lotusphere conference is held each January, bringing together customers of IBM's enterprise collaboration suite. While many associate Lotus with its long-established product Notes, since the launch of Lotus Connections in 2007 Lotus is centered on Web 2.0 tools such as social networks, mash-ups and micro-blogging. After Lotussphere local events are run in countries around the world, usually dubbed Lotusphere Comes To You.

This year IBM Australia is calling its enterprise collaboration conference Collective Intelligence, running this in 9 cities around the country. In Sydney, Melbourne and Canberra they are dividing the program into technology and business streams. I will be doing the opening keynote for the BusinessSphere stream as below in Sydney and Melbourne, though I will be in Asia at the time of the Canberra event next week.

The event is free to attend for "IBM customers and prospects" - you can register at the website. Maybe see you there!

The evolution and future of Social Networking and Web 2.0 technologies

Web and social technologies, having already had a massive social impact, are now being applied extensively in business and government. Many of the most successful organisations globally are implementing social software and web tools to increase productivity, tap expertise, improve staff engagement and streamline processes.

However tapping the extraordinary potential of social computing to create value is as much about strategy and people as it is about technology. Key steps to success include creating a clear vision, building effective governance, establishing guidelines and tapping energy in the organisation.

Join Ross Dawson - globally recognised expert and author on business strategy - as he reviews the global state of social computing and Web 2.0 technologies, and the key factors in driving successful implementation.

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.