| Main |

The opportunity for television is to become a truly participative media.

Over the last year or so my views on the future of TV have significantly shifted, to be far more optimistic for the media. Last year I gave the opening keynote at the Regional TV Marketing conference, and subsequently wrote how The Future of TV is community. In my keynote I reflected on how the power of big screen will remain truly compelling. However TV must transcend the classic broadcast mentality that implies a passive audience. It needs to create participative experiences, from which comes real community. Which, incidentally, will lead to the most powerful business models for the future of television, as I mentioned in some thoughts on TV in 10 years from now.

After a very slow start, TV channels appear to be getting the message and getting on board. The latest is What’s Trending, a “new kind of news show” from CBS News. Here is the trailer.



What’s Trending is, as the name implies, all about the latest Internet trends, from cute animals through to democracy movements in the Middle East. The live program will tap its viewers voice in a range of ways, including using the new Tweetriver platform from MassRelevance to curate tweets into the program. GigaOM quotes host Shira Lazar:

“Unlike some other shows that include social media as an added tool to the content, our content itself is social, and the show is powered by that conversation and our community,” Lazar said via email. “Everything we do involves digitally connected tools — from how we discover and source stories to how we curate them on the blog and on-air.”

Other recent social TV initiatives include Al Jazeera’s The Stream, which launched recently and builds live social media into the program. This certainly outdoes the other global news channels in terms of building user participation and community.

It is important here is a distinction between social and participative TV. Social is about enabling the conversations, and there is plenty happening on that front.

The use of Twitter hashtags is obviously very basic. One of the next layers is the use of phone apps that allow people to share what they are watching and build a conversation around it, notably IntoNow (recently acquired by Yahoo!), Miso, and GetGlue.

The next phase of participative TV is where the audience truly participates in and shapes the program. These are early days, but the promise of the audience being able to participate in TV is exciting. It will depend on real imagination from TV channels and producers, which fortunately we are beginning to see.

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

  • http://twitter.com/dpontefract Dan Pontefract

    Great post, as usual, Ross.

    Where I currently work, TELUS, we have implemented a Facebook application within our IPTV solution, Optik. Check out the details over here: http://telus.com/content/tv/optik/applications/facebook-on-optik-tv.jsp

    Also, I personally blogged about this (somewhat similarly) a while back … “The Death of TV Could Help Learning 2.0 Take Flight”  – http://www.danpontefract.com/?p=514

    cheers mate,
    dp

  • http://www.monterosa.co.uk/ Tom McDonnell

     Couldn’t agree more. Where you get a tiny % of a TV audience getting involved in “Social” TV (i.e. they talk about it if and when inspired), a whole new genre of 2-Screen TV awaits which will engage large portions of the audience to get involved. It’s all down to creative and commercial ambition on the part of the broadcasters though – they need to be asking for this stuff and be prepared to pay for it because it’s a bit more expensive than normal TV. 

  • http://twitter.com/The2ndScreen SecondScreen Network

    Whether social or participative, the rise of the second screen is really helping.  From Miso/GetGlue to the show-specific and network-specific apps, there does seem to be more interested in live television and associated companion apps.  Such apps do hold the promise of both sharing w/friends and fellow fans as well as influencing shows themselves.

  • http://www.julian-carter.com Julian Carter

     Good article and I would agree with Tom, networks say they want to be multi-platform, trans media or whatever but they have to stump up, it is more expensive. Out of frustration we piloted our own self funded interactive LIVE fast paced TV quiz show over 10 days, 3 hours per day on Sky TV in UK. We perfected the tech, players were literally in the game, they could see where they lived, see their avatar on TV, see themselves in leaderboards etc playing along on their computer or smart phone while watching the live tv show. We ran free play and pay play modes with amazing conversion rates! See some footage http://www.youtube.com/user/trivialaTV#p/u/3/en0DElZQnOI

  • http://www.luxuryguccioutlet.com gucci outlet

    Containing more fiber rich foods as soon as the actual “breadbasket” Right now this kind of has become incredibly frightened with the “nuclear grave” can easily merely possibly be uprooted tens of thousands of sufferers, gucci outlet saw the actual picking of produce will probably rot in the arena. In the darkness of nuclear leakage, the original has become any bustling downtown is already “dead urban center. ” The other day, from Japan, “3. 11″ earthquake continues to be SEVERAL many months. Nonetheless, the actual most dilligently strike subjects of Japan’s living won’t seem to essentially increased. Should you have been living in your housing 3 months with the persons, that day-to-day bakery seems to have develop into a new behavior. gucci bikini The actual earthquake transformed the actual ecology using some regions of Asia, but additionally altering that paper hearts of countless Japan people today.

    Only at present, a wider menace also an evaluation of Asia. Because the very first nuclear electric power place away from Fukushima, Japan not just afflicted locations, which includes Tokyo, which includes Japan, gucci outlet online tend to be dealing with the actual unprecedented “electricity lack. ” Certainly, it makes Fukushima nuclear electric power facilities around the world awareness, and now that persons are generally nevertheless buried deep in the paper hearts of Japan’s a moment bomb. Within recent times, reporters initiated safety measures, in-depth appointment with the trickiest struck with Asia, the actual victims treasure living. Simultaneously, mens gucci hat for cheap saw japan political along with fiscal officials, following on from the earthquake connected with handling. This specific unprecedented 3 months following on from the accident, the way the some people’s resides affected? Fukushima, “no male’s land”, just what actually is quite a few world? Earthquake dropped at Japan exactly what impact? Right now, the actual magazine will provide you with one by one display.

    Now in the Fukushima nuclear incident taken place is known for a whole 3 months, that leak is still shrouded within haze Fukushima paper hearts and also imagination. Starting from the final of May, Japan offers slowly came into the actual damp period. May 30, this specific news reporter came with Asia coincided which has a sturdy sultry storm “Sed” click Asia brought on major rain. June ONE PARTICULAR evening, gucci shoes for sale Fukushima Metropolis, Fukushima Prefecture breakup with heavy rainwater. The additional district, breakup with heavy rainwater in demand. Nonetheless Fukushima regarding Heavy rains have been far changed because of the hypersensitive nerve with community people. Reported by meteorological department written an emergency of nuclear radiation index chart, rank very first with Fukushima Prefecture, as much nuclear radiation on the whole inside the urban division of JUST ONE. A COUPLE OF micro-West / hr or more, X-ray exposures per day, though Tokyo and various locations in the 0. ONE PARTICULAR micro- Rest of the world / hr, the biggest catalog of nuclear radiation say Jiang Community, Fukushima Prefecture nuclear radiation or even a similar morning a lot more than 20 micro-West / an hour. gucci women sandals The days of rainfall will probably bring about nuclear radiation inside the atmosphere of toxins introduced in to the setting as rain, which is tantamount to accident. Any nearby meteorological department offers supplied a new information to point out people to help reduce this serious rainfall needs to be out there. . 

AHT GROUP VENTURES & FEATURED CONTENT

http://ahtgroup.com/
http://www.futureexploration.net/
http://rossdawson.com/
http://crowdsourcingresults.com/
http://rossdawsonblog.com/weblog/archives/2011/01/zeitgeist-2011-anxiety-mobility-blending-indulgence-immersion-wrath-nudity-and-more.html
http://smetechnologyforum.com/
http://ideavisualization.net/
http://rossdawsonblog.com/
http://rossdawsonblog.com/weblog/archives/2010/12/map_of_the_deca.html

About the Blog author

Ross Dawson Photo

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

Contact me

Twitter

Facebook

Google+

Go to main blog page

FEATURED WEBSITE

RossDason.com

RECENT MOST DISCUSSED

  • None found

Subscribe

 RSS

Archives